Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t do otherwise, right?
A question that I often get asked by both new and old IT leaders is “how can I become a better manger?” The question is a simple one that has complex answers. What all IT leaders want is to become one of those leaders who has the ability to get all of our employees to light up when we show up. We want to be able to get them excited about us and about their jobs. How hard could that be?