Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t do otherwise, right?
Let’s assume that you are not trying to get your customers to take off their clothes (you are growing sleeeeepy…) or stop smoking or anything like that. Instead, you’d really like them to think positively about your product …

A question that I often get asked by both new and old IT leaders is “how can I become a better manger?” The question is a simple one that has complex answers. What all IT leaders want is to become one of those leaders who has the ability to get all of our employees to light up when we show up. We want to be able to get them excited about us and about their jobs. How hard could that be?
Bad news here, it’s actually fairly difficult to transform yourself …

On Saturday, June 19th, 2010, Dr. Jim Anderson delivered the opening keynote address for the first ever ProductCamp Chicago gathering of Product Managers.

Dr. Jim Anderson has been asked to deliver the keynote address at ProductCamp Chicago which will be held on June 19th, 2010, in where else but Chicago, Illinois.
ProductCamp is a free, high energy collaborative gathering of really smart, passionate product management / marketing minded folks who discuss issues they face each and every day.

Have you seen those giant flat screen TVs that they are selling these days down at Best Buy? They are HUGE! In fact, they are so large and so bright that you’d almost have to go next door in order to properly watch them if you bought one.
Of course buying one is still an issue – you’re looking at $2,000 – $4,000 for the just the TV and then twice as much for installation, surround sound, Blue-Ray DVD, etc. So what does all of this home theater talk have to …